Zach Gentry Jersey
Verfasst: 11. Juni 2020, 09:41You can make the sale. You know your core message. You know your target market inside out , right?
But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company's name must be sold first.
Let's start to think of your employees and strategic partners as internal prospects. What have you done to really light their fire about what your company does, about how it is different , about the unique value you can bring to a service relationship?
Most of the time small business owners completely neglect the notion of what might be called "marketing training." But then they wonder why no one in the organization get pumped up about providing over the top service. Or why no one really has a clear picture of who or what makes a good lead.
But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company's name must be sold first.
Let's start to think of your employees and strategic partners as internal prospects. What have you done to really light their fire about what your company does, about how it is different , about the unique value you can bring to a service relationship?
Most of the time small business owners completely neglect the notion of what might be called "marketing training." But then they wonder why no one in the organization get pumped up about providing over the top service. Or why no one really has a clear picture of who or what makes a good lead.